Different uses for Custom Labels

Whether you have a large or small business, having the correct marketing is really important. Advertising and marketing can quickly get expensive, so you want good decisions that are cost-efficient and also effective too. If you can’t afford to properly customize the packaging with boxes and such, a good alternative is custom labels. 

They are good for making packaging really shine, and improving brand recognition, and they can offer names, a brand logoi, or even thanking people, and you may want to consider the brand colors too. A good logo that’s well-designed and attractive goes a much longer way when it comes to making the products and company look good, professional and engaging to people. Below we’ll offer different means for custom labels and packaging. 

How to use Custom Labels 

For some smaller businesses, finding the right budget for your packaging to make it custom is hard. Custom labels are kind of simple to use, are cheap, and a good branding strategy. The process I simple, you just put the label on the products, and then customer swill see it the moment they walk in and get a product from you. This is good for all kinds of small businesses to show this directly to the customer. 

You can use the brand logo for example directly on there, since customers remember logos usually better than other things, and this will get their attention as the leave. You can also give an informative label directly on there. This can include the peak times for freshness, any important information about the product, and other health concerns, which is good for those food-based businesses that offer homemade items or other products. Finally, you have descriptive labels which may tell you how to use it, some other instructions, and important information. Using this is a good, cheap way to really shine and to get others to buy your products as well. 

On the Packaging 

If your business does ship directly to customers, having custom labels on the packaging is good for unboxing and a good first impression. For small businesses, this is good, and a cheaper alternative to box mailers, tissue paper, and custom boxes. This is a cheap way to make this identifiable, and you can use the logo, the image of the brand, or anything recognizable that’s there on the package. 

You can for starters use this directly on shipping boxes and it will help the customer see the order when it gets there. It also helps the customer remember you, because they will see that too. With mailers, you can simply add the logo and other company information directly onto there. Tissue paper is another option. Adding a logo or branded sticker to the tissue paper is great for unboxing experiences to add a good base and finishing aspect to it. Finally, you can even put it directly on the product that’s shipped. So long as it doesn’t completely mar the product or anything, this is a good way for customers to recognize you, and something that works. 

Custom labels have a variety of different sizes and shapes, and a lot of them are printed in full-color manners and are vinyl and durable and eve different colors that are water-resistant and are also scratch and water resistant too. So if you’re looking for a simple way for you to truly make sure that you’re getting the best branded packaging out there, this is one way to do it, and it’s a good way to make sure that you’re not overpaying for anything as well for your needs. 

Shipping And Filling Without Bubble Mailers

The COVID-19 pandemic resulted in many businesses suffering a lot. There was a total business shut-down for the first few months. Only online businesses continued to provide services. Then, a majority of businesses started transferring major aspects of their operations online. Now, most businesses face a shortage of bubble mailers.

Bubble mailers are secure envelopes that do not require packers to use other cushioning supplies while packing a product. All you have to do is to put the product into the mailer and seal it. With these mailers becoming scarce, businesses had to switch to corrugated boxes, adding much to the dimensional weight. It is yet another pricing factor that shippers have to take into account.

The good thing is that other alternatives are available. In this article, we will discuss a few ways to deal with the shortage of bubble mailers.

Curbside recyclable mailers

A curbside recyclable mailer is as easy-to-use as a regular mailer. However, its added benefit is its recyclability. With most consumers becoming aware of the impact of their online shopping habits on the environment, there is a higher demand for sustainable packaging practices, both from the consumers and online retailers. Curbside recyclable mailers come with adequate padding, which is generally enough to secure a packed product for the entire shipping process. Such mailers can elevate your brand in the market quite significantly.

Making bubble mailers

Most people think of ordering individual bubble mailers as an easy procedure. But, you will be blown away by the process of automating bubble mailer packaging. Typical bubble packaging equipment can produce up to 20 bags a minute. The procedure uses a protective bubble film. This procedure is 400% more efficient than the process involving hand-filling and sealing bubble mailers.

Such equipment requires only one person to operate and oversee the procedure. It starts by scanning the product and putting it between two bubble film layers. The machine sizes and seals these films to form a package.

The bubble film used in the process consists of recyclable plastic. That makes it easy for waste management companies to ensure proper recycling of the film.

Using cold seal automation

Cold seal automation is yet another packaging method that can serve as an alternative to bubble mailers. This process is pretty much similar to the one mentioned in the ‘Making Bubble Mailer’ section. However, it allows you to use a recyclable rigid board along with a bubble film.

This procedure also uses one operator. It allows you to create 15 ready-to-ship mailers a minute. The procedure locks the product in place and seals it using materials provided to the machine. The resultant packaging structure ensures no movement or shifting of the product inside.

What packaging option you want to go for depends on your requirements. It also depends on the choice of materials. If you want to use bubble wrap in conjunction with other materials, you can consider the last option. If your packaging process can do without the use of bubble film, you can consider the first option.

Things To Know About Shelf-Ready Packaging

The convenience of packaging, stocking, and displaying your products determines whether or not your product is shelf-ready. Manufacturers and packaging units consider retail-ready packaging or shelf-ready packaging as the point-of-purchase packaging. This packaging method allows retailers to get products on the shelves without any hassle.

Shelf-ready packaging comes in different forms, depending on the preferred retail. If your products have to be handled by large retailers, you can use corrugated boxes to pack your products. Folding cartons, on the other hand, are more suitable when your products have to go on shelves of grocery stores and small shops.

Shelf-ready packaging is mostly used in the food, beverage, and confectionery packaging industries. It may also be used for some pharmaceutical products.

Here is what you may want to know about shelf-ready packaging.

Qualities of effective shelf-ready packaging

You may have seen candy boxes in checkout aisles. They are effective not only due to their contents but also due to the packaging style and design they use. These boxes fit nicely on shelves and are well-optimized for display as well as convenience. Vendors can take the entire box without causing any disarrangement in the surrounding boxes, and customers can take a product out without causing any disturbance elsewhere on the shelf.

A good design here is vital. Your manufacturer should develop folding cartons that are easy to pack products and are highly recognizable. That way, retailers will be able to restock those boxes more conveniently. The boxes themselves should be easy to open and place on shelves. They should allow for the proper maximization of the shelf space.

This packaging has to be consumer-friendly because that’s how they will be attracted to your products and brand. You will need to stick to the best branding practices to make your product packaging identifiable at a glance.

Aside from convenience, shelf-ready packaging has a lot of benefits. The most important of all is that it streamlines stocking. Not only will it save retailers time and money, but it will also help you replenish your stock as soon as it empties or seems running out.

With the help of this packaging, you can focus on a more refined branding. You will have more control over the looks of your product on shelves. It will help you deliver the right brand message to your shoppers.

Elevating your brand

Shelf-ready packaging can serve a lot of practical purposes. Since your items are prone to get damaged during shipping, you may not want to add too many fancy elements to the packaging design. Nonetheless, shelf-ready packaging can elevate your brand as nothing else can. For instance, you can use a special die-cut shape to make your product stand out. This experiential packaging will highlight the characteristics of your products quite nicely.

For developing shelf-ready packaging, you may need to hire the services of a professional packaging and printing firm. While it may lead you to invest an extra bit of money, there will be a significant return on this investment. You may want to discuss your options with your packaging vendor in this regard.

 

Benefits Of Switching To Contract Packaging Services

Contract packaging services are when a company hires another company to help manage its supply chain, packaging assembly, order fulfillment, and distribution. It means that contract packaging companies will take care of kitting, bundling, and sealing your products to make them retail or e-commerce ready.

If you are dealing with FMCGs (fast-moving consumer goods), you will need to pay attention to operational efficiency, which is also vital for the process of making your goods shelf-ready. By outsourcing your packaging to co-packing services, you can increase the efficiency and speed of the process to get your products to retail stores and customers. More essentially, this practice will allow you to focus on enhancing the core functionality of your business. With reliable contract packaging services by your side, you can undertake larger projects without having to arrange in-house packaging staff and labor.

Saving money by using co-packing services

One of the reasons these services can help you save money is that they narrow down the process of packaging to one location instead of moving your products and packaging materials from place to place to work on different steps. Your packaging partner will take care of the packaging and distribution, reducing supply chain costs significantly.

You will not have to pay a hefty amount to a packaging department comprising the management staff and labor. You will also not have to pay for the maintenance of packaging machinery. A co-packing service will take care of its equipment while ensuring that they are not making any errors while packaging and shipping your products.

Packaging and order-fulfillment as an all-inclusive experience

By hiring a co-packing service, you will not have to ship your products to various locations to complete all of the different steps involved in product packaging and distribution. It will help you prevent the trouble of keeping in touch with various businesses related to packaging and fulfillment. With the help of co-packing services, you can get the stress of managing a complicated order fulfillment process off your shoulders.

Ensuring smooth packaging operations and proper optimization can be quite a challenge when working with multiple companies. A reliable contract packaging company will help you prevent getting entangled in supply chain-related challenges. This way, you will be able to focus on other areas of your business.

Customized solutions

Managing every aspect of packaging, creation, assembly, and distribution is nothing less than a challenge. You have to make sure that your packaging strategy is fully customized to your supply chain requirements. That’s where a contract packaging company can help. They can create custom packaging solutions to address all of your supply chain issues and challenges in the best way possible.

The best thing about working with a co-packing company is that it benefits from the most experienced staff and highly advanced packaging machinery. These services are generally in touch with the most reputable distribution services. They can provide you any packaging and shipping solution that seems fitting for your business and brand. And what’s even better is that you will be able to cut the supply chain costs significantly.

 

Clamshell Containers For Food Packaging

Although plastic clamshell containers taste awful, they make the best food packaging supplies. Due to the resemblance to their ocean-dwelling namesakes, these containers are known as clamshells.

These containers are mostly used for food packaging due to their storage capacity. They can be found in supermarkets, food marts, and restaurants that offer food takeaway.

Clamshell containers are a type of carded packaging. It means that these containers may contain more than two types of packaging materials. These materials include backers, which are usually made of plastic or paperboard, and front-facing materials, which are generally made of plastic.

In this article, we will discuss food packaging using clamshell containers.

What are clamshell containers?

These containers are a type of carded packaging. They mostly come in plastic, but they may also consist of Styrofoam, paperboard, recycled paper, or cardboard. These containers are usually made of two identical shells. Both these shells are connected at one side, and the other three sides have tabs to allow the sealing of these containers after you put the food products inside.

Packaging applications in which clamshells are used

These containers are mostly used in the food packaging industry. Food that you can pack in these containers may include cookies, bread, sandwiches, burgers, salads, and many other frozen and fresh foods.

You may find these containers in a lot of retail settings. These are mostly used to sell foods in markets and through food stands. However, these containers are also becoming popular for the packaging of foods to be sold at trucks and catering services. Aside from food packaging, these containers are also used to pack items available at hardware stores.

Pros and cons of clamshell containers

You may want to know whether or not using clamshell containers can benefit your product packaging applications. That is why we will discuss a list of the pros and cons of using clamshell containers for product packaging.

Here are the benefits of using clamshell containers.

• Economical
• Lightweight
• Re-sealable
• Easy to source

Some pitfalls of using clamshell containers are the following.

• Not a great option to store liquids
• Not easily recyclable

Are these containers right for you?

You may want to know if these containers are right for your product packaging applications. You may need to find answers to the following questions here.

• Are you packaging foods? If you are finding a packaging solution for your food products, clamshell may be the most viable option to consider. You can pack a lot of frozen and fresh foods in these containers.
• Are you packing liquids? If you are packaging beverages or other liquids, these containers will not prove to be the right fit.
• Are you packaging luxury items? If you packaging luxury products, you will not find these containers an ideal packaging option.
• Do you want to keep the packaging costs lower? If yes, you can use these containers for your packaging needs.

If you want to know more about packaging using clamshell containers, your best bet is to contact your packaging supplier. They will give you a nice piece of advice on whether or not you should use these containers.

 

How does Packaging Affect the Net Performer Score?

Did you know that the net performer score is actually a good indication of business growth, and your packaging plays a part in this. A net promotor score is a good indicator of the growth of the business. The consumer goods companies are look for the right edge and want to get feedback and insight on this for the customer, and there’s a lot of factors that contribute to this, so we’ll go over first what the net performer score, and also how your packaging plays a huge role in this. 

First, what is it? 

This is a tool which is survey-based that allows companies to understand along with quantify the level of loyalty and satisfaction. This is a way for people to see if the product will recommend this to the friend, and any feedback which will increase the promoter number, or decrease it if there are detractors of this sort of thing. 

While the metrics aren’t totally encompassing since it doesn’t offer demographics, the NPS give you a snapshot on the loyalty and satisfaction of customers, and there are different strategies that the organization uses to properly manage this, allowing for more data validity and higher response rates. 

How the Packaging Affects the Score 

The answer should be obvious but remember that packaging is the first thing that they get, and it’s the first impression you have with this. Your packaging can immediately impact the NPS in a variety of ways. The first area is the box experience. Packaging should be intuitive, easy to open, without frustration, and best of all, simple. 

We’ve all dealt with the frustration of trying to open something, and the frustration free packaging trend is something that allows for the materials to be minimized allowing for a better out of the box experience, offering benefits to many people worldwide on a variety of different shipments and orders. The next aspect is arriving undamaged. No one is looking to ship out damaged products, so you want to make sure that the product arrives undamaged before you ship this. Make sure that you know the modes of transport used, and to make sure that it des pass the different box test methods in order to properly protect and secure the products from damage that goes along with this. 

There is also the recyclability, and if you want to really get people excited with this, you want to make sure that there is some sort of sustainability that comes with this.  It’s something that you definitely should consider since this does affect the NPS score. Minimal waste is another. People don’t want to have to go to the wastebin and throw out a bunch of stuff. Needless packaging is annoying, people don’t’ like it, and it shows to others that you don’t care about the environment, so try to reduce this as much as you can. Finally, easy returns. Things happen, and if it’s something not fitting, or maybe not what’s right for you, you want to make sure that you do have easy returns. This is something that does impact the NPS, since it means that customers will want to go with you since returns are easy, rather than it being harder. 

Consider all of these aspects of packaging, and work to ensure that you’re getting all of the different aspects in place before you continue since of course, by taking proper care, you can make it better for you, and make it easier for you to work with as well in every aspect of the way.