Packaging in the Subscription Economy for Repeated Delights

First impressions matter a lot in the subscription world.   it happens every single month for subscription boxes, so consistency is key. Adding in the right packaging is so important, for a multitude of reasons. Here, we will go over the importance of subscription based packaging, and how through this, you will be able to provide the best experience that you can for your packaging. 

Design Elements to Consider 

There’s a lot of design elements worth considering. 

The first are surprise compartments, which may house little freebies inside. 

Collectible elements are another, where you’ll get some fun, collectible item that really shines and brightens a person’s day.   You might also want to consider themes that occur monthly, especially if you have a product that will benefit from this as well. 

Some Functional considerations 

Again, this type of packaging benefits from the surprise and awe that a customer will get during the unboxing. However, that doesn’t mean that there aren't any functional considerations. There are, so it’s important to look at these with subscription boxes. 

First, make them easy to open. That way, you’re not dealing with complaints about wrap rage that occur. 

If you’re worried about the environment, making sure that the packaging remains  eco-conscious is important for a lot of people, and make sure that you offer a sustainable, useful means to really stand out. 

You also want to make sure that it’s scalable for product changes, so if you end up dealing with a new, exciting sort of product, Accommodating the packaging to fit the item so it doesn’t bulge or get too big is also incredibly important. 

Being smart and mindful about packaging subscription boxes is important, because it can offer a different feeling to your packaging, especially when looking at other customers. 

Strategies for Retention 

There’s a lot of packaging strategies used for retention. 

Packaging that adds in a perceived value is one of the most important. Making sure that helps offer a unique sort of value will get customers excited. Many times, generating and building such excitement is what keeps subscribers around for a whole lot longer.   For many people, it can make or break the amount of people who are around, as they will increase the value, and make it truly shine. 

Examples of this 

Most of the time, subscription box companies will make sure to have their packaging stand out. Japanese food snack companies, for example, will offer different sorts of flair each month, in order to make customers all the more excited. 

One way it’s done is through different unboxing flows. Some companies may change it up for the month, causing the person who purchased it to unbox from a different angle or place. Though not always common, this type of flow will offer a unique, exciting change to the packaging. 

It also involves changing how the customer opens the box based on feedback.   Many companies will send out surveys in the box to get feedback from customers, in order to see what they can change. Again, challenging the customer with new ways through packaging is imperative. 

With the right packaging strategies, you’ll be able to wow your audience. Subscription boxes need to be constantly adjusted and modified for a variety of reasons. By adding in unique packaging that stands out, and will truly shine, customers will feel a sense of pride and accomplishment that will come from this.   For many of them, it will make a wonderful difference, offering you the most that you can from your packaging incentives, to really shine at the end of the day. 

Benefits Of Switching To Contract Packaging Services

Contract packaging services are when a company hires another company to help manage its supply chain, packaging assembly, order fulfillment, and distribution. It means that contract packaging companies will take care of kitting, bundling, and sealing your products to make them retail or e-commerce ready.

If you are dealing with FMCGs (fast-moving consumer goods), you will need to pay attention to operational efficiency, which is also vital for the process of making your goods shelf-ready. By outsourcing your packaging to co-packing services, you can increase the efficiency and speed of the process to get your products to retail stores and customers. More essentially, this practice will allow you to focus on enhancing the core functionality of your business. With reliable contract packaging services by your side, you can undertake larger projects without having to arrange in-house packaging staff and labor.

Saving money by using co-packing services

One of the reasons these services can help you save money is that they narrow down the process of packaging to one location instead of moving your products and packaging materials from place to place to work on different steps. Your packaging partner will take care of the packaging and distribution, reducing supply chain costs significantly.

You will not have to pay a hefty amount to a packaging department comprising the management staff and labor. You will also not have to pay for the maintenance of packaging machinery. A co-packing service will take care of its equipment while ensuring that they are not making any errors while packaging and shipping your products.

Packaging and order-fulfillment as an all-inclusive experience

By hiring a co-packing service, you will not have to ship your products to various locations to complete all of the different steps involved in product packaging and distribution. It will help you prevent the trouble of keeping in touch with various businesses related to packaging and fulfillment. With the help of co-packing services, you can get the stress of managing a complicated order fulfillment process off your shoulders.

Ensuring smooth packaging operations and proper optimization can be quite a challenge when working with multiple companies. A reliable contract packaging company will help you prevent getting entangled in supply chain-related challenges. This way, you will be able to focus on other areas of your business.

Customized solutions

Managing every aspect of packaging, creation, assembly, and distribution is nothing less than a challenge. You have to make sure that your packaging strategy is fully customized to your supply chain requirements. That’s where a contract packaging company can help. They can create custom packaging solutions to address all of your supply chain issues and challenges in the best way possible.

The best thing about working with a co-packing company is that it benefits from the most experienced staff and highly advanced packaging machinery. These services are generally in touch with the most reputable distribution services. They can provide you any packaging and shipping solution that seems fitting for your business and brand. And what’s even better is that you will be able to cut the supply chain costs significantly.