QR Code Driven Packaging for Retail and Shipping

QR codes are evolving, and  many of them are being used for different means to give customers a heightened, better brand experience. The means to use them have evolved.   While originally this was used for racking the items, it’s now changing, offering you brand incentives to try. Storytelling is one of them, as it will offer you a chance to tell stories, and build awareness across all fronts. Again, these QR codes are unique, incentivizing, and can ultimately have a great effect on your packaging. 

Smart Packaging and Real-Time Info 

A lot of smart packaging is changing because not only will it tell you about the item that you have, but now, you get real-time information. 

Delivery status is one of them. if There’s an item you’re waiting on, getting a reread on the delivery status is so important, and it can offer you that chance to deliver such items in a manner that will help. 

Another is reordering.   You’ll be able to order the items again this time without much trouble.   Again, with reordering, you’ll be able to, through all of this, order more items once again. 

Finally, how-to guides and information about the product. With such guides, a customer is able to learn more about the brand. This build a deeper connection between the customer and company, enticing them to continue to offer their support to you. 

Linking this to Augmented Reality 

Augmented Reality or AR is also a part of the QR revolution.   This is because AR can give more tools that people will enjoy. 

First, you have unboxing games, where you can gamify the unboxing experience, which is fun for customers. 

There's also virtual instructions, which will tell the customer exactly what they need to do. 

Then, you have brand portals, which are of course, portals that will bring you to the brand. Again, all of these come together and move forward toward better, more enhanced experiences that your customers will love and enjoy. 

The Placement Strategy 

You need to make sure that placement of your code is also considered. Though the code is a nice addition for customers, many need to realize that this is not something that should be cumbersome or a flaw, but instead a feature that people want to use. 

Make sure the code is in a conspicuous, but not really tacky location. Don’t just shove it in the middle of the box and call it a day. Make sure it’s been tested, and can be scanned by devices. 

Other than that, you can also design your packaging and box around it, to make sure the aesthetic fits the brand. 

Metrics for consumer Engagement 

You can also use the QR code to measure consumer metrics and engagement of the items. 

Click-through rates are an example. This type of metric is good for clicking through and seeing the item that is three. 

The same goes for retention, where you can measure the overall retention of such items, and the customers that are involved.   

Finally, there is upselling, which will tell you whether or not the items that need to be sold are being purchased.   It can also tell you a little bit about what you need to do to improve the sales of your items. 

QR codes are the future, and they’re something that most packaging uses and enjoys. With this, you will be able to improve your packaging experience, and give customers something that they will totally enjoy, and use again and again to improve their packaging experience.