Invisible Branding for Covert Customization

Did you know that you don’t have to spell your brand out to everyone? A more low-key approach is something that brands are starting to take advantage of, and let unfold for a variety of reasons.

Some of these include privacy, because being a little more private allows you to keep up an energy and façade, improving your product on the sidelines. 

It also might be good for a more luxurious appeal, since for a lot of brands, they want to show that they are high-end without revealing the monetary value of what’s inside. 

It also prevents theft, and also counterfeiting during the transit process. That is common, especially with high-ticket and tech items. That’s because a lot of brands try to hide what they’re really selling. Invisible branding prevents this from becoming a real problem, and keeps the thieves away. 

Techniques for Hidden Branding 

There are a few unique techniques for hidden branding that are worth mentioning.

UV ink, which will only show under a backlight or something that shows UV rays, is one example.

Embossing is another. Embossed packaging is something that will help show the texture, and you will code it, in order to ensure that you’ve got the right textures in place.

Scent markers are another one. While not as common, some companies will add a scent, marking that it’s theirs without telling what’s inside. common for a luxury brand that has a signature scent attached to it. 

Discreet Vs. Customer Experience 

So, you want to keep things on the down low, but you don’t want to alienate your customers. However, what’s cool about this is the subtlety of such items. 

There is an exclusivity, such as knowing what’s inside and being the only one to know, that comes with this. creating such exclusivity can be a fun way to bolster the customer experience, simply because, through such creations, it bolsters the excitement of being exclusive, and really heightens what customers might like about the brand.

So no, it doesn’t completely take away from this, it can be a good way to make the subtle shine.

Logistics of the Low-Profile Design 

There's some logistical benefits that come with being low-profile. Think about it, you’re not putting out a giant sign that is telling everyone what you have. Instead, you are casually, calmly, and in secret building a product that won’t be the target of theft.

Again, with the reduction of theft comes customers more sure of the brand and their ability to protect such items. With this type of packaging, you’re crafting not only the ultimate in branding, but a means for your packaging to enhance its exclusivity, all through the act of being as subtle as possible. 

It also means a faster customs clearance, which is something that a lot of brands like. If they want their items to get to the customer even faster, then they can do this through invisible branding.

Most of the time, you see this with a lot of high-end phones and computers. Lots of tech brands like to do this.

Tiffany is an example of a non-tech company taking advantage of this. That's because the blue Tiffany box tells you what the item is, without even directly showing the interior contents. A lot of companies that use less is more as a design approach benefit from this type of packaging.

So yes, consider invisible branding for your packaging, and watch it shine, for covert customization can be the key to success, and the key to making your brand really stand out for customers, without directly standing out.